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The emirate continues to surprise the world with its dynamics: the premium real estate market here is experiencing a real boom. According to the latest data from analysts, over the past five years, the number of transactions involving properties worth 10 million dirhams (approximately $2.7 million) has increased tenfold. While there were only 469 such transactions in 2020, by the end of 2024, their number had reached 4,670. And in the first quarter of this year, another 1,300 were added – 31 per cent more than a year earlier.
This jump is no coincidence. Dubai has become a magnet for ultra-wealthy investors from around the world. ‘The city attracts not only with money, but also with its lifestyle – privacy, space and reliability,’ notes Savills Dubai Prime Residential 2025 in its report. Villas now account for 70 per cent of all luxury sales, and the share of off-plan transactions has jumped from 14 per cent in 2020 to 69 per cent today. Buyers are increasingly trusting developers, seeing this as a chance to lock in prices before they rise further.
The leaders in demand are iconic areas such as Palm Jumeirah, where 34 deals worth $562.8 million were closed at the beginning of the year, and Jumeirah Islands, where 89 transactions with premium properties were recorded in 2024, compared to none the year before. New developments such as Palm Jebel Ali are not far behind: there were already 36 deals here last year, and experts predict explosive interest after the completion of the properties in 2027. And in Emirates Hills, according to Knight Frank, sales exceeded $514 million, accounting for 7.3 per cent of the emirate's entire luxury market.
Why Dubai? Tax breaks, a ‘golden visa’ for investments and security are the key attractions. The emirate's population has exceeded 3.8 million, adding 170,000 in a year, and the influx of family businesses is driving demand for spacious villas. House prices have jumped 20 per cent, surpassing the 2014 peak, although supply is shrinking: luxury listings have fallen 40 per cent due to shortages. ‘This is not a bubble, but a sustainable transformation,’ Knight Frank emphasises, citing the global influx of capital.
In 2025, the market shows no signs of slowing down: total transaction turnover has already exceeded 559 billion dirhams. Experts see this as an opportunity for investors, but warn that the focus is on branded projects and lifestyle complexes. Dubai is not just selling square metres – it is offering the future. If the trend continues, the emirate will cement its status as the global capital of luxury.
